Books for Web Resource
FrontPage Books for the UK
FrontPage Books for the USA
|Recommended Books*||Recommended Books*|
Title: *Poor Richard's E-Mail Publishing:
Author: Chris Pirillo
Details: Paperback - 352 pages
ISBN: 0966103254 ;
Poor Richard's E-Mail Publishing
Creating Newsletters, Bulletins, Discussion Groups and Other Powerful Communications Tools Check out Chris Pirillo's book. To find out more about his wonderful Ezine check out http://www.lockergnome.com
Topics covered: Why e-mail newsletters work, how to build mutually supporting Web sites and newsletters, configuring mass-mailing software, managing subscriptions, creating and collecting content, plain text and HTML formatting, list service providers, and advertising.
Andy McCann, Editor
This is an excellent, straight-forward manual on e-mail publishing, banner ads, driving traffic, and especially ethics."
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