Services I recommend, that will help you craft your site but are not FrontPage based.
SEO Optimisation Techniques
This site is the base for the most amazing SEO list, If your serious about your site you need to join SEO Techniques
This link includes an overview of the free classes, along with a link to class registration.
BOTH the SEO Class and the Marketing Class are required. One must join both BEFORE one's membership will be approved.